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USA: 66% SVOD users prefer cheaper ad-supported plans 30 JUL 2024

Markets

USA: 66% SVOD users prefer cheaper ad-supported plans

A new research by Hub Entertainment Research revealed that TV viewers would now prefer watching ads if it reduces their subscription costs, reflecting a waning intolerance towards advertisements.
Non-English content up 24% in English-speaking markets 30 JUL 2024

Trends

Non-English content up 24% in English-speaking markets

A new report from Ampere Analysis highlighted a rise in consumer willingness to watch international content, allowing streamers to commission more cost-efficiently and still satisfy the audience's appetite for new content.
Prime Video launched changes to its streaming experience 25 JUL 2024

Streaming

Prime Video launched changes to its streaming experience

The updates are aimed to help customers easily navigate Prime Video and quickly find something to watch.
Canadian actor Paul Sun-Hyung Lee joins CBC\ 24 JUL 2024

Production

Canadian actor Paul Sun-Hyung Lee joins CBC's original drama "Murdoch Mysteries"

Season 18 of CBC’s hit show and the most-watched long-running Canadian drama in the country, is now in production in Toronto.
Pocket.watch Partners with Authenticated AI company Vermillio 23 JUL 2024

Apps

Pocket.watch Partners with Authenticated AI company Vermillio

They are going to launch generative AI Application for Ryan’s World Fans. The excuse is to celebrate the release of "Ryan’s World the Movie: Titan Universe Adventure".