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Women’s sports have gradually gained popularity since the passing of the Title IX in 1972, but to date, television deals for women’s leagues have been underwhelming or nonexistent. Media rights deals for the WNBA and the National Women’s Soccer League could set benchmarks for future women's sports league negotiations.

Women and girls made up just 30% of the leading film roles in the top-major motion pictures of 2023, representing a 14 percentage point drop from the year before. The report also found that only 11% of 2023’s top 100 movies were gender-balanced, meaning women/girls in about half of all speaking roles, also a number even with 2007.

A recent report by Parrot Analytics revealed this increase was observed across both scripted and unscripted content, indicating a broad acceptance and appreciation for stories crafted by women.

Top women executives from across the unscripted and non-fiction screen entertainment industry sign on to take part. The goal: to bring more women creators into the non-fiction ecosystem and have more diverse voices crafting content.

A research by Nielsen showed a convergence of factors has propelled elite women’s sports to unprecedented heights in terms of interest, viewership, and attendance, leaving the challenge in how can this momentum be sustained.