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Nielsen’s “Media Distributor Gauge” confirms YouTube leads in TV streaming minutes, with 87% of viewers using the platform and half regularly watching on televisions, according to Hub’s “TV Advertising: Fact vs. Fiction.”

According to Nielsen’s “The Gauge,” streaming captured 47.3% of total TV watch-time in July 2025, with Netflix climbing to a platform record of 8.8%, YouTube reaching 13.4%, and The Roku Channel surging 7.5% month-over-month to 2.8%.

The tenth edition of the program supports “Garn: The Series,” “BUG,” “Re:Plastic,” and “The Vegetable Plot,” with 43 creative teams funded since the scheme’s 2014 launch.

Digital i revealed how late-night U.S. talk show channels have been performing on YouTube. All the leading shows in the genre operate a channel, and some have even created segments with online appeal in mind.

The new digital brand unites six top UK beauty influencers with a combined 10M followers, aiming to redefine beauty content through long-form, entertainment-driven formats and strategic brand partnerships.