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Danny Sanz has been appointed as Vice President of Production and Shayna Waldman as Development and Production Executive to oversee European expansion.

Mather has previously held the roles of Managing Director of Remarkable TV and Creative Director of Expectation Entertainment, and has over 20 years’ experience in both development and production, specializing in creating entertainment formats.

This new area will encompass all of the studio's sales businesses, including co-productions, presales, formats, can sales and co-development. The new division will guarantee content distribution rights across all platforms and promote a centralized leadership structure.

The agreement will consist of both companies working with ITV's Global Creative Network and Armoza to develop formats for an international market.

The incentive will support projects that are innovative, explore new ways of telling stories, experiments with new formats and platforms, and new ways of engaging audiences.