German broadcaster ProSiebenSat.1 has begun collaborating more closely with fellow European broadcaster MediaForEurope, its largest shareholder, in areas including advertising, technology, and content.
Amazon announced that Prime Video shows and movies will include limited advertisements in the United States, UK, Germany, and Canada starting in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year.
Over the past two years, the Hub Entertainment Research’s “TV Advertising: Fact vs. Fiction” study has provided strong evidence that it is finally time to bury the thought that consumers still hate ads.