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The most recent research from Hub confirms that streaming brands striving to deliver “something for everyone” are hard for consumers to differentiate. In the blurry landscape of scripted content, live sports have stood out as a key driver for new sign-ups and subscriber retention.

Designed with global content standards in mind, the program to bring top-tier entertainment from East Asia’s leading creative talents to audiences worldwide.

More than half of subscribers (55%) now get these ‘indirect’ subscriptions via their cell phone providers, while 34% access and pay for them through a retailer. 44% now get a subscription they used to pay for free of charge, thanks to a bundled deal — rising to 55% for 18-24 year-olds.

The figures are based on a study by Parks Associates, which explores sports fans' viewing preferences, including their watching habits, spending patterns, and interest in interactive services.

The SBS-produced series has been premiered on Portugal channel on March 8, and will be broadcast every Saturdays and Sundays. The series will also be available on SIC’s streaming platform, OPTO.