Search results for advertising

The platform will introduce its Premium and Advertising tiers on November 20, extending its multi-tier strategy and ad-offering across Europe.

Advertising Association/WARC reported adspend reached £19.6bn in the first half of 2024, ahead of expectations.

Full 2023 revenues topped £1 billion for the third consecutive year, representing a resilient performance in a year of significant advertising downturn. Digital revenues increased 10% to £280 million, accounting for 27% of total revenues.

In this newly created role, Rak will assume leadership of Channel 4 Sales, the commercial arm of Channel 4, with responsibility for driving the organisation’s advertising revenue.

This long-term collaboration between M6+ and Pluto TV includes M6 content channels on Pluto TV, a new Pluto TV-branded area on M6+, and an advertising agreement to scale the free ad-supported streaming business in France.