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According to Ampere Analysis, the streamer saw consistent growth within the region, in contrast to North America and Western Europe, where growth has been slower with occasional subscriber decline.

Data from Ampere Analysis revealed that the British ad-tier user base surpassed Netflix’s proportion of ad-tier users in the U.S.

According to Ampere Analysis, the Premier League’s global fan base has led more international brands to invest than any other major domestic league.

A new report from Ampere Analysis highlighted a rise in consumer willingness to watch international content, allowing streamers to commission more cost-efficiently and still satisfy the audience's appetite for new content.

Ampere Analysis reported that, while more households are adopting SVOD services, they are not necessarily increasing the number of services they subscribe to.