With more choice than ever in the premium SVOD category, consumers increasingly opted for less expensive, ad-supported subscriptions in 2021 than in prior years, according to Antenna data.
As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s “State of OTA 2021” study.
During last year, services actively used major tentpole programming and price promotions as two of the primary levers to drive acquisition, Antenna noted in its latest study, entitled “Year in Streaming Report”.
The title, created and produced by Snowman Productions has been acquired by M6, Antenna TV in Greece, Planet TV in Slovenia, and RTL, among various other broadcasters.
Netherlands-headquartered media company Antenna Group has appointed veteran European TV executive Bert Habets, a former CEO of Germany’s RTL Group, as its CEO.