In addition to bolstering its ambitions in Europe, the company will also launch Piccadilly Pictures APAC, a new content investment fund headquartered in Singapore for the pan-Asian region.
India will remain the largest market in size ex-China, with growth powered by DTH satellite platforms; Korea is the second largest contributor, driven by telco IPTV. Revenue growth in 2022 will be driven by India, Korea, and the Philippines.
Jason Soh will join as Global Sales & Channels Director for the APAC region, and Max Tang will serve as Senior Manager, Content Partnerships for China.
Amagi's "Global FAST Report" report found that global AVOD ad revenues are expected to hit $56 billion by 2024, while APAC continues to be on top of the list with an ad revenue projection of around $25 bn by 2024.