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Netflix has emerged as a frontrunner in this collaborative approach, followed by Disney+, which has embraced this partnership model across Europe.

With over 1.5 million subscribers and 400 million views in a year, Carr tops the UK comedy chart on the platform ahead of his arena tour "Jimmy Carr: Laughs Funny."

The data comes from Media Partners Asia’s (MPA) Asia Video Content Dynamics 2025 report, which tracks content investment, consumption, and production across seven key Asian markets: India, Indonesia, Korea, Malaysia, the Philippines, Thailand, and Vietnam.

Samsung has captured 37% of YouTube Smart TV viewership and LG has secured 23%. Together, these two Korean powerhouses control 60% of all YouTube consumption on television screens.

The social dating experiment "Candid Hearts" and new factual format "Money Talks" were created, produced, broadcast and distributed entirely within the VTM family.