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Freely's launch in April marked the first time all four of Britain's public service broadcasters joined hands to set up a streaming service, as they look to future-proof live TV in the age of streaming. Freely offers 70,000 hours of on-demand content, more than any other major streaming platform in Britain.

Some of the returning original scripted titles are "Y Golau: Dŵr"; "Anfamol"; "Dal y Mellt" and "Bariau".

The deal is a first in terms of ITV Studios’ first FAST channel creation for third-party IP and Tokyo Broadcasting’s first foray into FAST. ITV Studios will create, operate, market, and distribute the channel in the UK and Canada initially, with Australia and several other major territories to follow in the coming months.

The launch was the most watched broadcast series of its time slot and built viewing figures of 11.5 million in the week of its launch.

The major broadcasters onboard include Warner Bros. Discovery, France Television and Super RTL, which have already acquired the rights.