Smurf TV is the English version which will be available worldwide, excluding North America, and Los Pitufos is the Spanish channel which will be available on connected TV’s worldwide.
With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Latin America, and Canada.
TikTok is looking to expand its connected TV ad presence, according to a new job posting, ramping up its battle with YouTube to bring short-form video to TVs and capture more revenues in that lucrative channel.
His main responsibilities will be to educate and promote the growing opportunities of AVOD, connected TV applications and Fast channels all over the continent.
Starting this week, Prime Video is rolling out a new, redesigned experience within the Prime Video app on connected living room devices, including Fire TV, as well as on the Android app.