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Both major companies will support six screenwriters of Black, Asian, and other racial descents. The partnership follows Netflix's Creative Equity, which also creates opportunities for underrepresented groups.

This strategy was developed in consultation with the communities and will help guide the CMF’s work to improve equity and inclusion through 2023.

The Netflix Fund for Creative Equity will invest $100 million over the next five years alongside external organizations to identify, train and provide job placement for global upcoming creatives. The streamer has successfully attained the inclusion, with all underrepresented groups having potential to continue growing.

The onscreen diversity tracking system is intended to accelerate the volume of diversity in TV shows and the Hollywood creative industry overall. The tracker will assist distributors with highlighting their most diverse content, while brands can determine appropriate ad placement, and a studio can determine whether its content meets the Diversity, Equity, and Inclusion regulations.

Fifteen percent of the Government of Canada’s CMF allocation of the COVID-19 Emergency Support Fund will be invested through targeted initiatives to ensure equity, including by region, language, and underrepresented groups.