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Following its successful launch on HBO in the U.S. and Channel 4 in the UK, the documentary has been sold in Australia, Norway, Germany, New Zealand, Sweden, Denmark, Iberia, Poland, Italy, French speaking Europe and Africa, and Israel.

The format will be part of four other new territories: France, Italy, Germany, and the Netherlands. It was created by Warner Bros. Unscripted Television in association with Warner Horizon.

Former Cinecittà Studios CEO Nicola Maccanico will run Italy Division, while Bruno Fallot has been promoted to oversee Fremantle’s production in France, Spain, Portugal and Israel.

Antonella Ceraso, International Consumer Product Director, and Gianluca Ferrara, Head of Italy and International Head of Toys, will showcase the company's latest licensing opportunities and innovations.

The grant has an annual budget of €1 million (divided equally between the DGCA and the CNC), provides for two evaluation sessions of €500,000 each.