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LG Ad Solutions unveiled strategies to maximize TV ad spending and emphasized the pivotal role of CTV in 2025.

Following a landmark 2024 ceremony that honoured some of the biggest names in content creation, including Zoe Sugg as bCreator Special Recognition of the Year, Jay Beech as Fashion bCreator of the Year, Medina Grillo as Lifestyle bCreator of the Year, and Max Balegde as bCreator of the Year, the ITV bCreator.

The original four-part show "Can’t Knock the Hustle" (working title) will be launching on Sky Max and streaming service NOW in 2025.

The nominees for both film and television include “Dune: Part Two,” “Beetlejuice, Beetlejuice,” “Furiosa: A Mad Max Saga,” “Wonka,” “Deadpool & Wolverine,” and “Alien: Romulus.”

The new agreement will feature the ad-supported version of Max as part of the Sky bundle at no additional cost when it debuts in the UK and Ireland in early 2026.