Search results for performance

At this flagship event for the sector, 180 buyers from some forty countries will be able to discover more than 700 audiovisual programs covering all genres (drama, animation, documentary, live performance, and entertainment), presented by 56 distributors of French audiovisual works.

A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.

The company presented its financial results for the second quarter of 2024, which saw a weaker performance in its TV Media and Filmed Entertainment segments, but a 13% year-over-year increase in revenue for the DTC segment.

"The Upside Down River" was selected in the WIP section, "Dounia The Great White North" will have an outdoor screening, and "Hola Frida" will feature a performance by French singer Olivia Ruiz.

New performance-driven advertiser solutions unveiled to include direct access across CTV and Mobile Ad inventory where users get news and Olympics content.