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A study by Marktest’s BStream found that 52% of Portuguese people aged 15 and over now use streaming platforms, the highest percentage since the study began in 2021.

In the fall of 2024, over 700,000 households in Sweden paid for such a service. This is a new record and a significant increase compared to spring 2024.

This success is further proven by The Tribute - Live in Concert series, held in a major Dutch concert hall at the end of each season, which consistently sells out in record time - eight sold-out shows over just three seasons.

Data from Parrot Analytics revealed the streamer achieved an 83% share price increase, its highest since 2015.

This was made possible by its digital strategy success. 2024 also saw U’s active users increase by 21% and content on the service bolstered from 7000 hours to over 9000 hours. In addition, UKTV achieved record growth to its VOD content