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The company’s streaming platform Joyn continued its upward trajectory, with AVOD revenues jumping 25% and total viewing time surging 38%. Also, the entertainment segment saw a 3% rise in Q2 external revenues to €612 million, while the commerce and ventures segment posted a 17% increase to €197 million.

Rai, Sky and Mediaset jointly hold around 70% of national television revenues, but online platforms continue to erode ground, representing 20% of the sector in 2023.

The PwC Global Entertainment & Media Outlook 2024-28 projected the industry revenues to hit $3.4 trillion in 2028, representing double the revenues of 2020.

GroupM’s 2024 Global Midyear Advertising Forecast expects the U.S. and China to make up 57.1% of global ad revenue, adding $44.5 billion to their totals in 2024 (excluding U.S. political spending).

A study from MIDiA Research revealed that the industry’s cumulative revenue growth will go from $109.6 billion in 2024 to $226.2 billion in 2031.