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According to Hub's 2025 “Decoding the Default” report, 40% of consumers now begin viewing on paid streaming services, while another 17% turn to free platforms like YouTube—surpassing the 32% who default to live TV. Younger viewers show even stronger streaming loyalty, with 78% starting their sessions on digital platforms.

Netflix has emerged as a frontrunner in this collaborative approach, followed by Disney+, which has embraced this partnership model across Europe.

The strategic psychological reality series “Watch Your Back” becomes the first title from Talpa and Kinetic’s global creative alliance, debuting on NPO Start in early 2026 as a streaming-first game of deception and shifting identities.

Subscription-based viewing grew 26% year-over-year despite an 18% price hike, as HBO Max's entry via BluTV and Netflix’s local dominance reshape competition.

Former Travis Perkins CEO Geoff Cooper will assume the Channel 4 board chair role in October, charged with steering the broadcaster’s shift to a “digital‑first public service streamer” by 2030 and helping select a new CEO amid accelerating decline in linear TV, according to Channel 4 statements.