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MediaForEurope has made an offer for TVN's free-to-air business, targeting an EBITDA of around 500 million zlotys ($123.71 million). Polish businessman Michal Solowow, through his MS Galleon fund, and media group WP Holding have also submitted bids, with WP Holding reportedly joining forces with another entity linked to InPost CEO Rafal Brzoska.

“The Perfect Target” (“El blanco perfecto”) ganó el Content Americas Copro Pitch, mientras que “La covacha” triunfó en el Hispanic Kids Programming Pitch.

Emarketer examined the need for streaming services to improve transparency about audience metrics to ensure they do not overpromise or accept more ad spending than they can effectively deliver to the intended target audience.

In Episode 2, audience numbers increased across all demographic targets; achieving a 10-point gain among young viewers aged 15-24, soaring to a 33% share.

A recent study by Nielsen revealed how advertisers can adapt, highlighting the critical role of advanced audience insights in modern media planning.