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Produced by Banijay France’s B Prod, creator of travelling hits "The Fifty" and "Good Luck Guys," the suspense-filled title launches next month on W9.

The Turkish distributor continues its international expansion with the licensing of "Heartstrings" to Romania, reinforcing its foothold in a key market for Turkish content and building on strong momentum since the series’ launch in January.

This alliance expands Totalplay’s offering with two new international entertainment channels, featuring the best of Turkish dramas and a unique take on Latin America’s rich culture.

ATV’s Müge Akar discusses content alignment strategy, the growing role of digital platforms in Latin America, and why flexibility in licensing and rights is crucial amid shifting buyer demands.

Produced by Cartoon Saloon and Dog Ears and distributed by Superights Kids & Family, the animated series will premiere in September in the UK and Ireland.