Ampere Analysis reported an 11% increase in brand spending on sponsorship over the past three seasons, with the football sponsorship market now worth a total of $745 million across various leagues.
"The Powerwall," "Ticket to Europe," and "Politics in a Cube" are three original concepts from the Belgian company with huge global potential. Cyril Travassac, Head of Global Format at RTBF Creative, details each of them.
Created by Sigurjón Kjartansson and staring by Jóhannes Haukur Jóhannesson, the series will begin filming in Summer 2025 and will deliver the following year.