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New insights reveal how connected TV transforms live sports viewing, reshapes fan engagement, and creates new opportunities for advertisers to captivate audiences.

CosmoSports is set to enhance the viewing experience for sports fans with a dynamic range of action-packed content from around the world. Meanwhile, Azoomee, is an educational channel designed specifically for preschool children, featuring award-winning content.

Barb TV Viewing Minutes for the Paramount-owned public service broadcaster increased by 53% compared to 2023.

Nielsen’s latest report of The Gauge revealed that streaming accounted for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares.

This is what the data from the Establishment Survey developed by Barb, the industry’s standard for understanding what people watch, shows. Barb’s viewing data shows how new titles and library programming combine to drive time spent with these streaming services.Streaming services with a household penetration of more than 5% are reported.