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28 MAY 2025
Trends
YouTube maintains largest share of TV viewing among media companies for third consecutive month
Paramount exhibits largest monthly increase in April’s Media Distributor Gauge, driven by CBS. Disney and NBCUniversal also gain share.
22 MAY 2025
Trends
Streaming giants retreat from originals, while licensed content drive growth
Original series releases dropped from 395 in 2022 to 279 in 2024, while legacy hits like “Grey’s Anatomy” drew over two billion global viewing hours. In Q3 2023, licensed content overtook originals in viewing share across major platforms.
16 MAY 2025
Markets
ITV had a solid Q1 performance as it navigates tariff risks and prepares for strategic review
ITV reported £887 million in total external revenue for Q1 2025, with 95% of ITV Studios’ annual revenue already secured. Digital viewing on ITVX rose 16%, driving a 14% increase in digital advertising revenue.
8 MAY 2025
Markets
UK: Streaming becomes top digital activity, outpacing social media and music
Over 13% of UK consumers now stream more than four hours a day, equating to 60 full days of viewing each year. Gen Z leads in consumption, yet 62% of Gen X remain the primary payers for streaming subscriptions.
5 MAY 2025
Forecasts
Global video consumption shifts toward digital, mobile, and local content
In mature streaming markets like the U.S., U.K., and Australia, digital video now accounts for over 30% of total video viewing, whereas in Japan and Italy, traditional TV still commands over 70% of audience time. On average, viewers globally spend 80% of their time with non-premium content such as news, talk shows, local entertainment, reality TV, and unscripted formats.