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Iconic women artists are at the heart of the channel’s growing slate. All Sky Arts shows are available on Freeview and are commissioned by Phil Edgar-Jones, Executive Director of Original Unscripted, for Cecile Frot-Coutaz, Chief Content Officer for Sky. 

Half of the matches will be shown across BBC TV and iPlayer, with highlights and clips also shown on the BBC Sport website, app and social media platforms.

The sixteen days of competition attracted an average audience of over 2.5 million viewers, with a 20.7% share, and the women’s volleyball final claiming the top spot as the most-watched event.

Women’s sports have gradually gained popularity since the passing of the Title IX in 1972, but to date, television deals for women’s leagues have been underwhelming or nonexistent. Media rights deals for the WNBA and the National Women’s Soccer League could set benchmarks for future women's sports league negotiations.

Women and girls made up just 30% of the leading film roles in the top-major motion pictures of 2023, representing a 14 percentage point drop from the year before. The report also found that only 11% of 2023’s top 100 movies were gender-balanced, meaning women/girls in about half of all speaking roles, also a number even with 2007.