Search results for Parks Associates

The projection, made by Parks Associates in association with Everise, measures up to an increase of 20% within the next five years. The study reveals that age is a large dependent on the viewing preferences of a consumer.

75% of heads of US broadband households report playing video games for at least one hour per week, and 36% subscribe to or are trialing at least one free or paid gaming service, according to Parks Associates.

Between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40% of US broadband households receiving a standalone service, new research from Parks Associates estimates.

Parks Associates resumed its Future of Video event, which highlights the Covid-19’s impact on the OTT market, its long-term impacts, and the strategies market players have implemented to endure the hardships and fulfill consumer demand for new video services. Less than half of US broadband households subscribe to four or more OTT services and 82% of US broadband households have an OTT subscription.

Parks Associates' digital event, "Future of Video: Explore vMVPDs and New OTT, Pay-TV Strategies" explores the increasing popularity of VMVPD services have taken over the pay-tv landscape. By 2023, the market is projected to surpass satellite TV and telco services, falling in second place behind cable services.