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According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.

Under the MoU, Globo and Telemundo will collaborate on the development and co-production of original films and series to be released as Globoplay Originals in Brazil and across Telemundo’s broadcast and streaming platforms in the U.S.

New report from Mediavision highlights continued growth driven by ad-supported and bundled streaming services.

Black audiences contributed 21% of U.S. opening weekend box office revenue in 2024 and accounted for 22% of total streaming minutes viewed—well above their 14% share of the population. Nielsen highlights this engagement as a key driver of commercial success across platforms.

According to data from Stocklytics.com, Netflix has added over $103 billion to its stock value year-to-date, marking its strongest five-month gain in absolute dollar terms over the past decade. The company ended 2024 with a record-breaking $39 billion revenue and a whopping 41 million new subscribers, more than in 2022 and 2023 combined.