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The title is produced by ZANDLAND for Channel 4, UK. In the documentary, journalist Isobel Yeung delves into the hidden world of Mattel, the global toy giant valued at over 6 billion pounds.

Award-winning drama finds global partners across three continents including BritBox, ARTE and Stan.

Scheduled as a fireside chat in the Grand Auditorium of the Palais des Festivals on October 21, the keynote is part of the “C-Suite Conversations” series, which is being held during the market's opening afternoon in collaboration with Variety.

From February 23 to 28, 2025, All3Media International, Banijay Entertainment, Fremantle, ITV Studios, Amazon MGM Studios Distribution, Autentic GmbH, Mediawan Rights, PBS International and TGC Global Entertainment will hold events in London.

Partnering with All3Media International, Prime Video India will stream the Indian adaptation of IDTV’s BAFTA and Emmy Award-winning global format produced by BBC Studios India Productions.