With this new acquisition, the Greece-based company will expand its pay-tv reach to 90% and reach additional European countries, which include Poland, Hungary, Czechia, Romania, and Bulgaria, among various others.
Specialty SVOD services, which focus on one particular audience or content category, have grown significantly faster than the premium players in the past two years, according to Antenna’s recent report.
"Love Island" was awarded for Best International Reality Series at the MTV Movie & TV Awards and the castle edition of "I’m A Celebrity..Get Me Out Of Here!" was acquired by Antenna TV.
The Premium SVOD market continued its growth march in the first quarter of 2021, with total subscriptions up 24% year-over-year, and up 6% from last quarter, Antenna revealed in its latest report.
There are 121 million TV households for the 2020-2021 TV season. For ages 18-34 year-olds, the increases were 20% to 42%, a 110% increase year over year. Over 40% of total content viewers over the age of 18 now engage in the increasing trend.