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Premium OTT Drives 10% Higher Brand Recall and Increased Ad Engagement. Smart TV Growth and CTV Advertising Present New Opportunities for Marketers.

The new wave of international broadcasters include Warner Bros. Discovery for Cartoon Network (Southeast Asia, Taiwan and Hong Kong), BEIN (Middle East & North Africa), Minika (Turkey), Gulli (France) and Viu TV (Hong Kong, Macau).

The partnership will bring a 3D giant screen version of Asia to audiences worldwide. BBC Studios and Orient International Holding Shanghai Foreign Trade Co., Ltd will co-distribute the film globally, with BBC Studios partnering with SK Films for distribution.

Nat Geo WILD, ARTE (France), RTVE (Spain), KBS (Korea) and CCTV (China) has ordered blue-chip natural history programming from the wildlife and factual entertainment producer, including India’s "Lion Queen" and "Secret Ways of a Whale Shark".

The majority of delegates at the market’s debut hailed from Europe, followed by North America, with delegations also from Asia, Latin America, MENA, and Türkiye. Over 70 companies took meeting spaces, including Country Pavilions from Belgium, China, France, Korea, and Spain.