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Kanal D's drama continues to dominate the ratings, keeping audiences on the edge of their seats with its masterful storytelling and unforgettable characters.

Recent stats from Ampere Analysis predict that global content spending will increase by just 0.4% year-on-year to reach $248bn in 2025.

Hughes will be responsible for the sales strategy of unscripted and scripted formats. She will lead the Global Format Sales team and report to Jacob de Boer, EVP of Global Entertainment.

Global platforms like YouTube or TikTok play an outsize role in the lives of young viewers at the expense of traditional premium TV.

The Japanese company to offer two new scripted formats, "The Hot Spot" and "Ensemble", as well as one new unscripted format, "Funny Face Spy", to the international buyers in attendance.