Already available in 100 countries, the handcrafted series continues to enchant families with its universal themes of kindness, creativity and community.
With a peak 20.5% viewership in Korea, the acclaimed fantasy romance marks CJ ENM’s latest push to expand K-content globally, targeting younger and culturally diverse viewers in the U.S.
Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.