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The top pay-TV providers now account for 72.2 million subscribers, with the top seven cable companies having about 39.5 million video subscribers and other traditional pay-TV services having about 25.5 million subscribers.

In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.

Liberty Latin America announced that its 49%-owned subsidiary Cable & Wireless Panamá has completed its acquisition of América Móvil’s operations in Panama (Claro Panamá).

The two companies are seeking a way to secure a 20% stake in the premium cable brand, which was acquired by Lionsgate in 2016 for $4.4 billion. 

While the number of cable/satellite subscribers continues to decline, the share of TV content viewers who rely only on streaming has continued its upwards trajectory, according to the just-released “State of Pay TV, OTT & SVOD 2022” report from Horowitz Research.