Search results for connected
7 JUN 2022
Data
46% of adults in the United States watch video via a Connected TV daily
New consumer research from Leichtman Research Group found that 87% of TV households in the United States have at least one Internet-connected TV device.
25 MAY 2022
Data
SVOD to grow in the UK despite onset of cost-of-living crisis
Reporting on the most up-to-date research at this week’s Connected TV Summit, Omdia Senior Director Maria Rua Aguete stated that people from the UK tend to spend more and certainly no less on streaming video services.
20 MAY 2022
Data
Advertising investments in CTV would reach US$21.2 billion in 2022
According to IAB US, marketing investments in Connected TV are considered "must have" for 76% of brands. The study projects a 39% growth in investments in CTV for this year.
18 APR 2022
Ad Sales
YouTube and Nielsen expand their partnership to add co-viewing metrics
YouTube and Nielsen have reinforced their partnership to add co-viewing metrics to account for multiple viewers watching YouTube TV and YouTube on connected TV (CTV).
11 APR 2022
Data
Three quarters of United States' households own a smart TV
According to Hub Entertainment Research's “Connected Home 2022” report, the high-tech device now accounts for over half of all TV sets nationwide.