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Content Americas 2025: TikTok and YouTube dominate video platforms for Millennials and Gen Z in the USA 21 JAN 2025

Trends

Content Americas 2025: TikTok and YouTube dominate video platforms for Millennials and Gen Z in the USA

Omdia’s latest consumer survey revealed TikTok surpassed 1.9 billion monthly active users globally, including 145 million MAUs in the USA, and amassed $63.3 billion (including China) in video revenues.
USA: Premium SVOD added 3.5 million new subscribers quarterly in 2024 6 JAN 2025

Markets

USA: Premium SVOD added 3.5 million new subscribers quarterly in 2024

Antenna’s annual subscription report revealed that while millions of consumers continue to join the Premium SVOD market, the pace of new subscriber growth has slowed.
USA: Unbundled home services are rising its costs 26 NOV 2024

Markets

USA: Unbundled home services are rising its costs

Research from Parks Associates showed that consumers who do not bundle their home services experienced a rise in monthly expenses from Q3 2023 to Q3 2024.
Scenery and Hôtel Motion Pictures tackle hyper-consumerism in "You need this" 14 NOV 2024

Production

Scenery and Hôtel Motion Pictures tackle hyper-consumerism in "You need this"

he documentary has been acquired by ZDF Studios’ Off the Fence for worldwide rights across streaming, digital, and broadcast platforms, with an anticipated premiere in 2025.
Blue Ant Media expands its live events portfolio 13 NOV 2024

Deals

Blue Ant Media expands its live events portfolio

The addition is "The Women’s Healthy Living Show"—a show for women, by women—showcasing the latest must-have products and offering access to inspirational and educational conversations. This expansion brings Blue Ant Media’s portfolio to 11 consumer shows nationwide, catering to a variety of lifestyle sectors.