Search results for crisis

The company will collect the funds to provide support for actors, filmmakers, and other members of the film industry who have been impacted by the crisis. It also announced its Employee Matching Gifts program launch in the U.S and the U.K. and its plan to deploy channels and social media accounts to thank first responders and encourage consumers to keep social-distancing.

The time consumers spend on devices has spiked by 50% on phones, 42% on TV, and 35% on a laptop. Content and ad interests have also shifted, with 22% of consumers saying they want brands to share information about how they are supporting their staff and customers during the crisis.

The Filipino channel registered 33.8 percent average total day people audience share despite recent programming changes in light of the coronavirus pandemic which resulted in a Luzon-wide lockdown.

Four out of five (81%) marketers from major multinationals say they are deferring planned campaigns as a result of the coronavirus crisis, according to new research conducted by the WFA.

The conglomerate plans to cut back commercial time to make more room for news updates about the crisis and implement new strategies to assist marketers who have been affected by the pandemic, such as helping marketers craft messages, position products to capitalize on the move to e-commerce and offer new commerce technologies.