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Streaming revenue rose 8% to $2.66 billion, with adjusted EBITDA reaching $339 million in Q1. The studio segment saw an 18% revenue drop, driven by underperforming titles and a 27% decline in content revenue.

The company partners with Mediascope to drive growth. The focus will be on developing premium, high-impact content across formats and platforms, where brands become an integral part of the storytelling.

The company achieves an EBITDA of €59,1 million, driven by its content division.

Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.

Marketers are increasing investments in premium streaming environments to capitalize on audience shifts and data-driven targeting. Advancements in interactive formats and measurement tools are accelerating CTV’s role in cross-platform strategies.