Search results for engagement

Shoppable CTV is gaining traction as 38% of US ad buyers increase investment in the format, while 45% of CPG marketers see it as retail media’s next frontier. Although 43% of consumers want to shop via TV, only 10% have done so, revealing a gap in adoption. With Amazon, Instacart, and Albertsons expanding shoppable CTV, the market is poised for growth.

Premium OTT Drives 10% Higher Brand Recall and Increased Ad Engagement. Smart TV Growth and CTV Advertising Present New Opportunities for Marketers.

GMA’s strong digital engagement propelled its growth, with its official creator properties generating over five billion video views across social media platforms in January 2025.

The collaboration starts with the launch of Fast Talk Ask, an interactive campaign where redditors can directly engage with the guests of Kapuso talk show “Fast Talk with Boy Abunda.”

The grant will provide funding for the Fred Rogers Productions writers’ neighborhood program and "Alma’s Way" community engagement events.