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Advertising investment is forecast to grow by 3.3% globally in 2023 1 JUN 2023

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Advertising investment is forecast to grow by 3.3% globally in 2023

Overall, an anticipated US$727.9 billion will be spent in advertising worldwide by the end of the year, according to the latest “Global Ad Spend Forecasts” report from Dentsu.
Latin American AVOD extra revenues to match SVOD 26 MAY 2023

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Latin American AVOD extra revenues to match SVOD

AVOD and SVOD will each add US$3 billion between 2022 and 2028, according to Digital TV Research’s latest “Latin America OTT TV and Video Forecasts” report.
Global AVOD revenues to climb by US$50 billion by 2028 24 APR 2023

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Global AVOD revenues to climb by US$50 billion by 2028

Global AVOD revenues for TV series and movies will reach US$91 billion in 2028, up from US$41 billion in 2022, Digital TV Research revealed in its latest “Global AVOD Forecasts” report.
Africa to reach 57 million pay TV subscribers by 2028 10 JAN 2023

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Africa to reach 57 million pay TV subscribers by 2028

About 16 million pay TV subscribers will be added in Africa between 2022 and 2028 to take the total to 57 million, according to Digital TV Research’s latest “Africa Pay TV Forecasts” report.
How much did global advertising revenue grow this year? 6 DEC 2022

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How much did global advertising revenue grow this year?

Global advertising revenue grew 6.5% this year and is projected to increase 5.9% in 2023, according to GroupM’s global year-end industry growth forecast.