Overall, an anticipated US$727.9 billion will be spent in advertising worldwide by the end of the year, according to the latest “Global Ad Spend Forecasts” report from Dentsu.
AVOD and SVOD will each add US$3 billion between 2022 and 2028, according to Digital TV Research’s latest “Latin America OTT TV and Video Forecasts” report.
Global AVOD revenues for TV series and movies will reach US$91 billion in 2028, up from US$41 billion in 2022, Digital TV Research revealed in its latest “Global AVOD Forecasts” report.
About 16 million pay TV subscribers will be added in Africa between 2022 and 2028 to take the total to 57 million, according to Digital TV Research’s latest “Africa Pay TV Forecasts” report.
Global advertising revenue grew 6.5% this year and is projected to increase 5.9% in 2023, according to GroupM’s global year-end industry growth forecast.