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The Indian adaptation of the series is already in production, and marks the first Asian adaptation of the format and the second worldwide, following the Turkish version.

During the first day of the market, the company announced it will launch digital label Zoo 55 in early 2025, while it also sold dating format “My Mum, Your Dad” in Brazil and renewed its output deal with The Seven Network until 2029.

The Turkish distributor premiered the format for top buyers and media in an event in St Tropez, one day before launching it at MIPCOM Cannes.

New adaptation in Botswana marks All3Media International’s first scripted format to be produced in Sub-Saharan Africa. Additionally, new versions of "Liar" are in development in Europe, the Middle East, and Asia.

The company announced the formation of a new Global Content Sales function, which will be led by Janet Brown, effective November 1, 2024. In an expanded role, as President of Global Content Sales, Brown will oversee content sales across all regions.