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Banijay Rights and Anonymous Labs Strike Deal for "Simon’s Cat" Cryptocurrency 27 AUG 2024

Deals

Banijay Rights and Anonymous Labs Strike Deal for "Simon’s Cat" Cryptocurrency

Cats Protection, a UK-based cat welfare charity, to receive significant donation from "Simon’s Cat" under agreement. Through this partnership, "Simon’s Cat" will make a donation to the UK-based cat welfare charity, Cats Protection, which could feed around 3,800 cats in care for 25 days. This ensures they receive healthy and nutritious food while they await rehoming.
CBC/Radio-Canada confirmed its Paris 2024 Paralympic Games coverage 27 AUG 2024

Production

CBC/Radio-Canada confirmed its Paris 2024 Paralympic Games coverage

CBC/Radio-Canada will broadcast more than 140 original hours of coverage, with an additional 2000 hours of live streaming coverage available across its multiple platforms. A total of 4,400 athletes from all over the world  are set to compete in the Games.
BBC One and BBC iPlayer to produce "The Traitors" celebrity series 26 AUG 2024

Distribution

BBC One and BBC iPlayer to produce "The Traitors" celebrity series

Since the series debuted on BBC One and BBC iPlayer in 2022, the show has established a 100% faithful audience. A breakout hit at series one, series two saw phenomenal growth with 46m views on BBC iPlayer and an average of 8.1m views per episode. The fourth series from Studio Lambert was also confirmed.
Warner Bros. Discovery International launches WBD AIM 26 AUG 2024

Apps

Warner Bros. Discovery International launches WBD AIM

It´s Audience Insights and Measurement, a first-party data platform to enhance audience targeting capabilities. It will expand across the company’s much-loved brands and franchises to bring datasets from gaming, theatrical, consumer products and experiences into a single addressable solution alongside premium sport and entertainment. 
How will Premier League ban on gambling affect sponsorships? 26 AUG 2024

Markets

How will Premier League ban on gambling affect sponsorships?

A news research by Ampere Analysis found that gambling as a sector has seen a 45% growth in Front of Shirt sponsorship, up three deals from 2023/2024, ahead of the ban starting in the 2026/27 season.