The Head of TV Sales at Global Screen explains the company's sales strategy and global expansion goals while she features the new content slate launched at MIPTV.
It will complement the existing cash rebate aimed at small and medium-sized productions, while the new incentive will aim at productions with higher budgets.
The executive will be responsible of the company's content strategy, leading the production and development teams, with a focus on high-end documentary, entertainment and formats, as well as the company’s heartland sports content.