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The three hot topics were discussed by experts and professionals during the second day of the CEE market. The BBC Studios has had its keynote and Disney and Amazon have shared their latest launches.

The British broadcaster partnered with data and AI company, SAS, to drive viewer engagement with customized ad experiences for the 40 million registered users of ITVX, and is expecting to apply this on linear TV.

A research by Teads revealed that the shift from linear TV to Connected TV (CTV) demands a reevaluation of traditional strategies, as they must now capture the attention of audiences scattered across an array of platforms.

It will be the first partnership in CEE for the company. DIGI will launch the full SkyShowtime service, including premium linear channels SkyShowtime 1 and 2, to its digitalTV customers.

The Polish public broadcaster is an active producer and a prolific distributor of original content that spreads Poland culture worldwide. Urszula Suszko, Chief Sales Executive Of International Sales, highlights the content strategy for its linear and digital platforms.