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Recent studies by eMarketer analyzed the decline of traditional TV consumption, while the use of digital video increases throughout the years.

Talpa Network’s SBS9 channel will be rebranded as Viaplay TV from April 5 and will show selected content from Viaplay’s premium sports portfolio.

The first IP-Branded 24/7channel caters to children aged 4–8 years old and is distributed by Intigral on Jawwy TV and stc tv.

THEMA will oversee the distribution of ducktv content across Asia-Pacific and South Asia through Linear, SVOD, APP, FAST Channel distribution.

A report by Innovid revealed that users are leaving traditional linear TV behind while prioritizing CTV, making advertising more impactful.