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The majority of delegates at the market’s debut hailed from Europe, followed by North America, with delegations also from Asia, Latin America, MENA, and Türkiye. Over 70 companies took meeting spaces, including Country Pavilions from Belgium, China, France, Korea, and Spain.

The deal was brokered on behalf of ITV Studios by Augustus Dulgaro, EVP Sales Asia Pacific, and Zoe Tsui, Head of Content & Format Sales Greater China.

This expansion builds on the success of the Paramount+ branded destination on beIN’s leading OTT player in the MENA region, ‘TOD’, announced in 2024. Deals for the branded destinations include: Greece, Belgium, Africa, India, Philippines, Thailand, Middle East and North Africa, and Korea.

The animated short film was produced by One6th Animation Studio, and supported by the BFI Short Form Animation Fund and the actor Ian McKellen.

The lineup also includes Berlinale Panorama entry “Other People’s Money”, the Spanish thriller “Shades, Unforgettable - Memories of Revenge”, the French remake of the Turkish success format “Persona” with International Emmy Award winner Haluk Bilginer, and the Norwegian drama “A Better Man”.