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In her new role, Morgan will spearhead the curation and development of BossaNova’s rapidly growing slate of collaborative projects, whilst working closely with the sales team on pitches and pre-sales.

The two executives have worked closely for three years, and will continue to oversee the company as it delivers its largest-ever slate. Nicole Brown, who previously served as Director of Programs, has also received a promotion to Creative Director.

Mexico leads in this metric, with more than 92% Mexican respondents reporting that they used a streaming service at least once a week. Brazil followed closely behind (91%), followed by Argentina (81%), according to Magnite’s latest research.

Withrington will help drive the strategic vision behind the company’s diverse, multi-genre slate of original animation, collaborating closely with creators, writers, artists and other production stakeholders to instill creative excellence in WildBrain’s shows.

The appointment is part of Wag’s strategy to expand their output in the UK market and develop business for streaming platforms.