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US consumer spending on subscription streaming rose to US$7.9 billion in the fourth quarter of 2022, with growth slowing slightly to 15.4%, according to new data from The Digital Entertainment Group.

With constant evolution in viewership and spending, a new streaming format has emerged that is catching the eyeballs of both consumers and advertisers: Free Ad-Supported Streaming TV, also known as FAST.

Global ad spend is set to reach US$880.9 billion this year – a rise of 8.3% or US$67.3 billion, according to WARC’s “Ad spend Outlook 2022/23: Impacts of The Economic Slowdown” report.

In June 2022, monthly ad spend evolution entered negative year-over-year growth territory for the first time this year, shifting down -3% vs. last year, according to data from Standard Media Index.

Upfront spending is flowing toward streaming services. In fact, according to eMarketer, upfront CTV ad spending in the United States will grow by 34.6% to US$6.41 billion this year.