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Amazon’s Prime Vision is redefining the live sports experience, with most NFL fans responding positively to its AI-driven features. As enthusiasm for interactive streaming grows, the platform is positioning itself as a serious contender for the future of sports broadcasting.

This key event in the sports industry will bring together top athletes, media professionals, and sports organizations to celebrate outstanding achievements in sports and sports imagery.

Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.

Coinciding with the agreement, the companies unveil their first collaboration, "The Ultimate HYPE" – a live martial arts event, confirmed for 4 October in Germany.

Owain Walbyoff will be appointed as the new Director of Sports at Fremantle. The new global sports entertainment unit has been spearheaded by Amelia Brown, CEO Fremantle UK; Gabriella Carriere, Group Head of Strategy; Georgette Schlick, CEO Fremantle Northern Europe; Jeff Hasler, President Original Productions; and Mark Reynolds, Global Head of Documentaries and Factual.