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The executive will determine the direction of content, managing the commissioning procedure and leading the search for interesting and varied programs.

The event was attended by 3537 delegates from 84 countries, including over 1100 buyers, with 135 exhibitors, including major studios and distributors, hosting stands on the show floor and pavilions covering 11 countries.

It will complement the existing cash rebate aimed at small and medium-sized productions, while the new incentive will aim at productions with higher budgets.

Unifrance will also be hosting a cocktail reception to celebrate French audiovisual creation and enhance business networking opportunities.

"Shaun the Sheep" It will be part-financed by commissioning partners, CBBC in the UK and WDR in Germany and it will roll-out in 2025. On the other hand, "Very Small Creatures" will consist of 20 episodes, each lasting 3 minutes, and is scheduled to launch in late 2024.