According to Omdia data, Netflix is projected to overtake YouTube, reaching $46.2 billion, fueled by $43.2 billion from subscriptions and $3.2 billion from advertising.
Mediavision’s latest analysis of the Swedish TV and streaming market notes that the number of paid streaming subscriptions reached a new record last year, with newer services gaining market share in particular.
Kantar's "Worldpanel’s Q4 2024 Entertainment on Demand" data on the British streaming market reveals a significant shift towards ad-supported streaming options, with a surge in Prime subscriptions driven by seasonal shopping.
An analysis by Oliver Wyman revealed the number of subscription renewals is falling in all EU countries except Spain and the UK. However, there are still opportunities to grow and counter some of the negative trends.