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Netflix to generate more video revenue than YouTube in 2025 28 FEB 2025

Trends

Netflix to generate more video revenue than YouTube in 2025

According to Omdia data, Netflix is projected to overtake YouTube, reaching $46.2 billion, fueled by $43.2 billion from subscriptions and $3.2 billion from advertising.
Sweden: Intensified competition among streaming services 6 FEB 2025

Markets

Sweden: Intensified competition among streaming services

Mediavision’s latest analysis of the Swedish TV and streaming market notes that the number of paid streaming subscriptions reached a new record last year, with newer services gaining market share in particular.
Global fixed broadband subscriptions pass 1.5 billion 31 JAN 2025

Markets

Global fixed broadband subscriptions pass 1.5 billion

While growth is still rapid worldwide, some markets are already reaching saturation levels. The US reports more subscriptions than households.
UK: 1 in 3 new paid SVOD subscribers chose ad supported tiers 29 JAN 2025

Markets

UK: 1 in 3 new paid SVOD subscribers chose ad supported tiers

Kantar's "Worldpanel’s Q4 2024 Entertainment on Demand" data on the British streaming market reveals a significant shift towards ad-supported streaming options, with a surge in Prime subscriptions driven by seasonal shopping.
European video subscriptions enter a stable market phase 27 NOV 2024

Forecasts

European video subscriptions enter a stable market phase

An analysis by Oliver Wyman revealed the number of subscription renewals is falling in all EU countries except Spain and the UK. However, there are still opportunities to grow and counter some of the negative trends.