Antenna’s annual subscription report revealed that while millions of consumers continue to join the Premium SVOD market, the pace of new subscriber growth has slowed.
According to new data from ACMA, spending on commissioned programs rose by $6 million, while expenditure on acquired programs saw an $11 million increase.
Mezzo titles are offered under SVOD and TVOD, allowing subscribers and users to choose from a vast selection of opera houses, festivals, classical music, jazz and dance content.
Data from Gracenote revealed providers are leaning into a mix of high-profile originals, sports and deep content libraries to entice viewers and keep them engaged once they’ve tuned in.